German Beer Ad Shows Men Cradling Their Beer Bellies Like Pregnant Moms

We’re used to seeing images of glowing, pregnant moms as they lovingly gaze at their growing bellies, but a German beer ad turns this idea on its head. Bergedorfer Bier switches the sexes, taking the same iconic pose and instead featuring underwear-clad men cradling bulging tummies of their own—ones created by drinking plenty of pints.bergedorfer-funny-beer-ad-pregnant-men-maternity-brewed-with-love-jung-von-matt-1Instead of using typical male models, Bergedorfer Bier, in collaboration with German advertising firm Jung von Matt, decided to use men who they believed were more representative of the regular beer consumer. And by that we mean men with beer bellies. Not only that, but they decided to show them tenderly embracing their beer bumps like pregnant moms-to-be, which given the ad’s slogan – “brewed with love” – seems only fitting. Still, let’s see how funny they find it when they have to give birth…

More info: Bergedorfer Bier | Jung von Matt (h/t: mymodernmet)

“Brewed with love”

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