The Fascinating History Of “Designed In California”

The Apple tagline is older than you think.

Provenance can tell us a lot about a product. “Made in China” became synonymous with mass-produced, cheaply made goods in the 1980s. “Made in Italy” has long been used to signify craft and luxury. Of course, the truth is that you can find both well- and poorly made items under both labels, but there’s a longstanding belief that place matters.

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